SiX
A complete overhaul of State Innovation Exchange's digital experience
YEAR
2026
TIMELINE
10/24 to 2/26
SERVICES
Website
Branding
Social Media
Challenges.
Challenges.
A national nonprofit with over 10 years of experience struggled to bring its digital channels to 2026 standards. With outdated infrastructure, practices, and workflows, I joined the team as their Senior Communications Associate and led a deep dive into their processes and standards.
A national nonprofit with over 10 years of experience struggled to bring its digital channels to 2026 standards. With outdated infrastructure, practices, and workflows, I joined the team as their Senior Communications Associate and led a deep dive into their processes and standards.
Solutions.
Solutions.
Starting with their website, I overhauled their back-end, streamlining it to be the center of SiX's ecosystem. I refreshed their brand guidelines, established new standards, and implemented workflow automations. I redesigned their homepage (see my proposal here), four main newsletters, templates, blog pages, and landing pages. I pivoted their social content to be video- and carousel-first, focused on collaborations, and established strong relationships with partners and allies. For our offline events, I created brand-aligned reports, one-pagers, stickers, and more, while helping cover gatherings and workshops with photos and videos.
Starting with their website, I overhauled their back-end, streamlining it to be the center of SiX's ecosystem. I refreshed their brand guidelines, established new standards, and implemented workflow automations. I redesigned their homepage (see my proposal here), four main newsletters, templates, blog pages, and landing pages. I pivoted their social content to be video- and carousel-first, focused on collaborations, and established strong relationships with partners and allies. For our offline events, I created brand-aligned reports, one-pagers, stickers, and more, while helping cover gatherings and workshops with photos and videos.
Results.
Results.
SiX's website traffic skyrocketed, social media interactions increased steadily, and followers saw an organic 34% bump across channels. Email open rates remained steady at 40-60%, brand top-of-mind increased considerably for offline events, and new audiences were consistently exposed to SiX's content through the multi-channel approach.
SiX's website traffic skyrocketed, social media interactions increased steadily, and followers saw an organic 34% bump across channels. Email open rates remained steady at 40-60%, brand top-of-mind increased considerably for offline events, and new audiences were consistently exposed to SiX's content through the multi-channel approach.
5x
More website clicks
34%
Organic follower growth
40-60%
Email open rates
“
Piero was key in advancing SiX’s mission via his leadership in digital advocacy, intercultural engagement, and legislative communications."
Jessie Ulibarri
Executive Director at SiX
LET’S WORK TOGETHER
Have a project in mind? Do you think I'd be a good addition to your team? I'd love to talk more!
LET’S WORK TOGETHER
Have a project in mind? Do you think I'd be a good addition to your team? I'd love to talk more!
LET’S WORK TOGETHER
Have a project in mind? Do you think I'd be a good addition to your team? I'd love to talk more!