Impulse

Multiple health advocacy campaigns for Impulse Lima and Impulse Orlando

TIMELINE

2018-2023

SERVICES

Website

Branding

Copywriting

Strategy

Social Media

Print

Project Management

Challenges.

Challenges.

In 2018, Impulse Lima's main challenge was navigating a conservative city like Lima, Peru, while discussing "taboo" topics like HIV, STIs, drug use and abuse, responsible sex practices, and more, as a newly created organization without a clear digital direction.


In 2021, Impulse Orlando's main challenge was reintroducing the brand after massive internal changes to a city that was fed up with canned messages, repetitive discourse, and that knew the organization for catering only to a certain segment of the community.

In 2018, Impulse Lima's main challenge was navigating a conservative city like Lima, Peru, while discussing "taboo" topics like HIV, STIs, drug use and abuse, responsible sex practices, and more, as a newly created organization without a clear digital direction.


In 2021, Impulse Orlando's main challenge was reintroducing the brand after massive internal changes to a city that was fed up with canned messages, repetitive discourse, and that knew the organization for catering only to a certain segment of the community.

Solutions.

Solutions.

We built a fast, mobile-first Framer site paired with a full brand system — logo, color, typography, and tone. Product sections were merged with storytelling to create a lookbook feel. The result: a brand that feels sharp, timeless, and ready to scale.

We built a fast, mobile-first Framer site paired with a full brand system — logo, color, typography, and tone. Product sections were merged with storytelling to create a lookbook feel. The result: a brand that feels sharp, timeless, and ready to scale.

Results.

Results.

The new brand and website helped Batavia feel more premium, while also improving performance and engagement.

  • 43% lower bounce rate

  • 2x longer time on product pages

  • 1.8x increase in add-to-cart actions in the first month

The new brand and website helped Batavia feel more premium, while also improving performance and engagement.

  • 43% lower bounce rate

  • 2x longer time on product pages

  • 1.8x increase in add-to-cart actions in the first month

“

Piero's confidence and openness make him a natural leader in connecting people with resources and support."

Noel Ruiz

President of Impulse Orlando

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LET’S WORK TOGETHER

Have a project in mind? Do you think I'd be a good addition to your team? I'd love to talk more!

LET’S WORK TOGETHER

Have a project in mind? Do you think I'd be a good addition to your team? I'd love to talk more!

LET’S WORK TOGETHER

Have a project in mind? Do you think I'd be a good addition to your team? I'd love to talk more!